Summary
- Blackpink involves KartRider: Drift with specifically designed characters, karts, and cosmetics
- Mainstream collaboration goals to catapult the KartRider franchise to new gamers
- Interview with KartRider: Drift director Jaewoo Seo to debate the why, how, and what of the collaboration
The Kartrider franchise is sort of 20 years outdated, and what higher technique to have a good time than with the most important collaboration the collection has ever seen, with Blackpink coming into the fray in KartRider: Drift?
That’s proper, Okay-pop sensations Blackpink are becoming a member of KartRider: Drift for Season 5, hitting the tracks and burning rubber with a Blackpink collab unique supercar. From headlining Coachella music pageant to hitting no 1 on the UK and US album charts, Jisoo, Jennie, Rose, and Lisa have carried out all of it. And now, they’re donning racing gear in KartRider: Drift.
To mark the event, I spoke to the director of KartRider: Drift, Jaewoo Seo, to get a little bit of perception into the considering behind the collaboration.
Behind the Scenes
Getting one of the vital standard Okay-pop teams on this planet concerned in your recreation is not any straightforward activity, so the success of the collaboration actually reveals simply how far the franchise has come.
“As the unique recreation was beloved by gamers for a very long time, we’re all the time fascinated by what collaborations would offer customers with new sorts of enjoyment,” Seo says. “The huge recognition of the sport in Korea, together with the worldwide superstardom of Blackpink, affords the proper alternative to unfold the KartRider: Drift phrase all over the world. The world viewers actually resonates with the phenomena of Blackpink. The undeniable fact that the sport IP is beloved by so many individuals in Korea was the muse to creating this collaboration occur.”
The Design Process
From there, it’s all concerning the teamwork between the accomplice and the KartRider: Drift staff. Seo says there’s quite a bit that each groups need to get proper, from the deal being signed proper as much as seeing Blackpink in-game.
“Once a collaboration accomplice is chosen, we create in-game property reminiscent of characters and karts via a collaborative course of involving planning, artwork, enterprise selections, and advertising materials to make sure that the property are created in a means that makes use of the accomplice model’s picture and strengths, and blends seamlessly with KartRider: Drift.”
It isn’t nearly creating a few characters and karts, although. To deliver Blackpink to life in KartRider: Drift, the staff needed to dig deeper into the person personalities of the band members. That’s what drew followers to Blackpink, in spite of everything.
“We didn’t simply create recreation characters much like every Blackpink member,” Seo explains. We labored exhausting to research their traits, habits, mannerisms, and tastes in order that we will incorporate them into the sport characters.”
There additionally needs to be fixed contact with YG Entertainment, the IP holder, to make sure that KartRider: Drift is creating the characters, karts, decals, emotes and different property in keeping with the unique Blackpink imaginative and prescient, too. It takes quite a bit to symbolize pop stars correctly, so with this specific collaboration, communication is essential.
Blackpink in-Game
So, how does the most important woman group on this planet truly look in KartRider: Drift? As talked about, the staff labored exhausting to get not solely the model of Blackpink proper, however the vibe, too.
Here’s the way it got here out. Pretty good, proper?
The Future of Game Collabarations
With Blackpink coming to KartRider: Drift, the one different query is what may presumably be subsequent for the franchise? Seo isn’t giving too a lot away, however we hope to have the ability to share extra thrilling partnerships going ahead.
“For KartRider: Drift, the proper collaboration is one that may be loved by as many gamers as doable that love the sport. Just as the unique recreation typically collaborated with well-known manufacturers, KartRider: Drift, is all the time open to collaborating with manufacturers which are acknowledged within the world market,” Seo provides.
“We’re all the time looking for acknowledged world manufacturers to work with, so keep tuned for what KartRider: Drift has in retailer going ahead.”
Play KartRider: Drift free of charge now for cross-platform karting motion with Blackpink!
KartRider: Drift
Nexon America
KartRider: Drift is the one on-line free-to-play, cross-platform kart racer with deep kart and character customization in beautiful high-definition and vibrant Dolby Atmos®. Eight gamers can race on-line in as much as groups of 4 and face off in merchandise or drift targeted races with karts and characters you personalize.
