Home » Sony has a brand new Walkman. That is perhaps a much bigger deal than you understand

Sony has a brand new Walkman. That is perhaps a much bigger deal than you understand

by Icecream
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A man smiling and standing outside listening to a Sony Walkman NW-A306

Picture: Sony

Sony is rolling out a recent addition to its Walkman household, the NW-A306. This new mannequin comes 44 years after Sony launched the unique Walkman, the TPS-L2, which modified how we hearken to music: since that preliminary launch, the Sony Walkman has bought over 400 million models, with 200 million being cassette gamers.

However moveable music gadgets have come a good distance from cassette tapes and high-speed copying, and Sony’s NW-A306 delivers a hearty dose of modernity to a nostalgic piece of expertise.

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Sony says the NW-A306 is designed for “discerning customers on the lookout for high-quality sound and magnificence,” making true music lovers the audience. 

Customers can solely obtain music and subscription-based music-streaming apps, akin to YouTube and Spotify. For now, the latest Walkman is simply out there in Europe starting this month.

The Walkman is compact and light-weight, weighing 113 grams, sporting a 3.6-inch touchscreen, and providing Bluetooth connectivity. Listeners can get pleasure from as much as 26 hours with a music service app on the Walkman and as much as 36 hours of 44.1KHz FLAC playback. Sony says it makes use of synthetic intelligence to reinforce the standard of compressed digital music recordsdata, makes use of S-Grasp HX expertise to cut back distortion, and employs a reflow solder to enhance sound localization. 

And as a neat contact for these of us notably nostalgic for his or her first Walkman, the NW-A306’s screensaver shows a cassette tape. Whereas the times of recording your favourite track off the radio and onto your Walkman is perhaps gone, customers can obtain their favourite songs to the Walkman’s library. 

Sony Walkman NW-A306 with cassette display lock screen against a blue background

Picture: Sony

However with the ubiquity of smartphones, what is the want for a music participant? In spite of everything, final yr, Apple discontinued manufacturing and promoting the ultimate iteration of its moveable music participant, the iPod Contact. 

These days, everybody has a smartphone of their pocket with which they will hearken to music, watch movies, textual content, and name from the identical system. So, why would anybody be concerned with a $375 system that solely performs music? 

Nostalgia sells

Even the oldest Millennials have been a tad too younger to benefit from the first variations of Sony’s Walkman, whereas older Gen Zs really feel nostalgic for iPod Shuffles and Nanos. And analysis means that though older adults embrace expertise, they use it at a distinct frequency than youthful individuals.

Of those that truly really feel nostalgic for proudly owning a Walkman once more, what number of are concerned with shopping for a digitized model of a music participant that they bear in mind utilizing a cassette tape to hearken to? 

However possibly that is not the one viewers for gadgets like this. There is a stunning quantity of Walkman nostalgia on the market in trendy motion pictures and TV reveals like Stranger Issues and Guardians of the Galaxy to say only a couple. The portrayal of the Walkman in movie and TV showcases how euphoric and all-consuming it’s to hearken to your favourite track by way of a Walkman. 

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Characters are so related to their Walkmans that they’re going to do something to get them again once they’ve been stolen. They will even use a Walkman to save lots of them from an unlucky demise. It is evident that the Walkman is a staple in younger individuals’s tradition, irrespective of in what decade they lived their teenage years.

The Walkman helps defines the characters who hearken to them. Folks can create a playlist to convey their persona, ideas, and emotions. So, it is sensible for nostalgic youngsters of the 70s and 80s to revisit their youthful years and for newer generations to need to really feel as cool as their favourite characters.

However Sony should pack all the sentimentality of the Walkman into a contemporary system. Meaning Sony has a giant pair of Air Jordans to fill with the NW-A306. 

The refined quirkiness of legacy expertise

However there’s one more reason why persons are having fun with retro tech. Certain, Gen Zs grew up with smartphones, however they nonetheless bear in mind legacy expertise, akin to single-use cameras, MP3 gamers, and moveable DVD gamers. Youthful Gen Zs, whose legacy tech is the iPhone 4, are feeling overwhelmed by right this moment’s expertise — prompting some to even spurn expertise like cell telephones altogether.

And firms are noticing. Legacy expertise is repackaged into up to date, extra technologically superior variants yearly. From smartphones that resemble flip telephones to Bluetooth keyboards meant to seem like typewriters, the brand new Walkman is solely getting in on a preferred pattern.

Gen Z is turning into extra concerned with tech that permits them to unplug from the all-in-one nature of smartphones whereas utilizing legacy expertise to outline their aesthetic. Legacy expertise reminds us that expertise was as soon as used to reinforce our actual lives, not overtake them. 

Whereas listening to your Walkman on the prepare, you possibly can deal with music whereas nonetheless having fun with the prepare journey and having a foremost character second, eternally intertwining a particular playlist or track along with your morning commute. Quite the opposite, listening to music whereas mindlessly scrolling Twitter to cross the time looks like noise to sidetrack your mind till you attain your vacation spot.

Level-and-shoot cameras maintain all of your reminiscences with out providing enhancing options to make them extra palatable to your Instagram followers. Folks nonetheless need to use expertise, however additionally they need to really feel a human connection.

Possibly applied sciences like this new Walkman transcend generations and technological savviness, and assist us rethink what we do with tech and the way we expertise the world round us. 

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