- Seven wins Total People
- Nine wins Demos
- ABC pushes 10 into fourth place
- FIFA Women’s World Cup breaks data, tops survey yr
Seven has gained the 2023 survey yr in Total People, for the third yr in a row.
It was the one community to extend share, in comparison with 2022.
The FIFA Women’s World Cup match between Australia v England match drew an unbelievable 7.32 million viewers (together with BVOD), turning into probably the most watched program since OzTAM began in 2001.
However Nine nonetheless gained the advertiser-friendly 26-39 and 25-54 demos -for the fifth yr in a row.
ABC managed third place for the second yr working, pushing 10 into fourth.
Survey Year 2023*
Total People:
Seven: 30.0
Nine: 29.0
ABC: 16.7
10: 15.8
SBS: 8.5
25-54:
Nine: 31.9
Seven: 28.6
10: 21.1
ABC: 11.5
SBS: 7.0
16-39:
Nine: 32.7
Seven: 29.8
10: 21.0
ABC: 10.9
SBS: 5.5
Top 50 calendar yr 2023
| Rank | Network | Program | Total viewers | BVOD |
|---|---|---|---|---|
| 1 | Seven | FIFA Women’s World Cup 2023 Australia v England | 7,320,500 | 970,000 |
| 2 | Seven | FIFA Women’s World Cup 2023 Australia v France Post Game | 4,516,800 | 442,000 |
| 3 | Seven | FIFA Women’s World Cup 2023 Australia v France | 4,225,200 | 467,000 |
| 4 | Seven | Seven’s AFL Grand Final: Collingwood v Brisbane | 3,984,300 | 453,000 |
| 5 | Seven | FIFA Women’s World Cup 2023 Australia v Denmark | 3,569,000 | 378,000 |
| 6 | Seven | FIFA Women’s World Cup 2023 Sweden v Australia | 3,414,000 | 388,000 |
| 7 | Nine | NRL Grand Final Day – Match | 3,412.80 | 621,000 |
| 8 | Nine | State Of Origin, First Match | 3,293.90 | 548,600 |
| 9 | Seven | Seven’s AFL Grand Final: Presentations | 3,242,000 | 328,000 |
| 10 | Seven | FIFA Women’s World Cup 2023 Final Spain v England | 3,088,400 | 378,000 |
| 11 | Nine | State Of Origin, Second Match | 3,044,600 | 575,000 |
| 12 | Seven | FIFA Women’s World Cup 2023 Australia v England Post Game | 2,856,900 | 324,000 |
| 13 | Seven | Seven’s AFL Grand Final: On The Ground | 2,840,300 | 260,000 |
| 14 | Nine | State Of Origin, Third Match | 2,505,400 | 477,000 |
| 15 | Seven | FIFA Women’s World Cup 2023 Canada v Australia | 2,492,800 | 275,000 |
| 16 | Seven | FIFA Women’s World Cup 2023 Australia v England Pre-Game | 2,412,600 | 254,000 |
| 17 | Nine | Married at First Sight – The Final Dinner Party | 2,115,700 | 601,400 |
| 18 | Nine | The Block – Grand Final | 2,114,200 | 224,000 |
| 19 | Nine | Married at First Sight – Final | 2,098,300 | 587,400 |
| 20 | Nine | 2023 Australian Open, Men’s Final | 1,975.30 | 243,300 |
| 21 | Seven | FIFA Women’s World Cup 2023 Australia v Ireland | 1,959,400 | 198,000 |
| 22 | Nine | Married at First Sight – Wednesday | 1,931,200 | 616,500 |
| 23 | Nine | Married at First Sight – Sunday | 1,929,000 | 592,300 |
| 24 | Nine | Married at First Sight – Launch | 1,860,200 | 577,800 |
| 25 | Nine | Married at First Sight – Monday | 1,825,200 | 568,400 |
| 26 | Nine | Married at First Sight – Tuesday | 1,821,500 | 572,500 |
| 27 | Nine | NRL Grand Final Day – Entertainment | 1,785,500 | 223,400 |
| 28 | Nine | Married at First Sight – Thursday | 1,752,900 | 581,500 |
| 29 | Seven | FIFA Women’s World Cup 2023 Australia v Denmark Pre-Game | 1,712,700 | 149,000 |
| 30 | Seven | John Farnham: Finding The Voice | 1,663,800 | 129,000 |
| 31 | Nine | State Of Origin, First Match | 1,653,500 | 214,900 |
| 32 | Nine | ICC Men’s ODI World Cup 2023 – Final Session 1 | 1,602,100 | 166,300 |
| 33 | Nine | The Block – Sunday | 1,575,300 | 290,300 |
| 34 | Nine | State Of Origin, Second Match – Pre Match | 1,559,900 | 223,900 |
| 35 | Nine | NRL Grand Final Day – Post Match | 1,539,600 | 254,700 |
| 36 | ABC | Vera | 1,535,900 | 168,100 |
| 37 | Seven | FIFA Women’s World Cup 2023 Australia v Nigeria | 1,482,200 | 142,000 |
| 38 | Seven | Seven’s AFL: Friday Night Football Finals | 1,462,400 | 0 |
| 39 | Nine | 2023 Australian Open, Men’s Final – Presentation | 1,462,400 | 189,000 |
| 40 | Nine | The Block – Launch | 1,421,100 | 280,800 |
| 41 | Seven | 7NEWS Monday to Friday | 1,409,400 | 37,000 |
| 42 | Seven | FIFA Women’s World Cup 2023 Final, Spain v England, Post Game | 1,386,900 | 160,000 |
| 43 | Seven | Farmer Wants A Wife – Finale Part 1 | 1,375,800 | 204,000 |
| 44 | Seven | The Voice – Launch | 1,365,700 | 202,000 |
| 45 | Seven | 7NEWS Sunday | 1,363,300 | 33,000 |
| 46 | Seven | Home And Away | 1,358,500 | 153,000 |
| 47 | Seven | TV WEEK Logie Awards | 1,357,800 | 62,000 |
| 48 | Seven | 7NEWS at 6.30 | 1,356,900 | 37,000 |
| 49 | Seven | Farmer Wants A Wife – Finale Part 2 | 1,352,600 | 160,000 |
| 50 | Seven | The Voice – Grand Finale | 1,347,000 | 141,000 |
Seven:
- Wins Total People, highest share in 3 years
- FIFA Women’s World Cup breaks OzTAM data
- Hits: FIFA Women’s World Cup, AFL Grand Final, Seven News, John Farnham: Finding the Voice, Logie Awards, Farmer Wants a Wife, The Voice, Home & Away, DWTS, The Chase, Sunrise.
- Biggest new collection: The 1% Club
- 7Plus up 21%
Seven West Media Managing Director and Chief Executive Officer, James Warburton, mentioned: “Once once more, Seven has taken the crown as Australia’s most-watched TV community. No matter how you narrow it, we’re #1, with the information, sport and leisure Australians wish to watch.
“This yr was Seven’s second finest yr ever in scores historical past, with our largest share since 2018. We’ve grown our industrial share and grown audiences throughout our key tentpole applications. SAS Australia, My Kitchen Rules, Farmer Wants A Wife and Dancing With The Stars all elevated their audiences this yr, one thing no different community can match.
“Seven has as soon as once more proven constant management throughout the yr, profitable extra weeks nationally than any of our opponents and reaching a 40% plus viewers share within the capital cities for under the third ever time,” he mentioned.
“Our momentum will proceed in 2024 with an unbeatable mixture of highly effective content material that unites Australians. From our much-loved sporting content material, to our must-see leisure programing and well-liked information and present affairs exhibits, Seven attracts Australia’s largest viewing viewers and is residence to the most-watched screens.
“7plus has additionally charged forward in 2023, delivering huge progress year-on-year and streaming greater than 14.2 billion minutes of content material to this point this yr. As we proceed to spend money on our digital future, the brand new AFL and cricket digital rights coming to 7plus in 2024 will change streaming in Australia endlessly.”
Seven’s Chief Content Officer, Entertainment Programming, Angus Ross, mentioned: “Seven is residence to the most important cultural moments and the very best information, sport, drama, leisure and particular occasions that inform, have interaction and entertain Australians throughout the nation.
“Next yr is shaping up as one other large yr throughout the screens of Seven. Our highly effective line-up in 2024 consists of the brand new exhibits Dream Home, Stranded On Honeymoon Island, Made in Bondi, Once In A Lifetime and all-new First Dates, plus rather more.
“They will be a part of an unmatchable content material schedule of confirmed hits that embody 7NEWS, Sunrise, The Morning Show, The Chase Australia, Home and Away, Better Homes and Gardens, Farmer Wants A Wife, The Voice, Dancing With The Stars, The 1% Club, Australian Idol, RFDS, My Kitchen Rules, 7NEWS Spotlight and the TV Week Logie Awards,” he mentioned.
“Next yr may also carry a full 52-week schedule of Australia’s most-loved sports activities, together with Australia’s #1 winter sport within the AFL, alongside cricket, horse racing, Supercars, the Sydney Hobart Yacht Race and rather more.”
Nine:
- Wins 16-39 and 25-54 demos
- Hits: Married at First Sight, The Block, State of Origin, Travel Guides, Lego Masters, NRL Grand Final, Ashes Series, ICC Men’s ODI World Cup, A Current Affair.
- Biggest new collection: The Summit
- 9Now up 17%
Michael Healy, Nine’s Director of Television, mentioned: “Nine is proud to have delivered Australia’s finest content material but once more to have interaction our audiences. As a dominant pressure with all key demographics, now we have elevated our lead over our opponents. Our continued success is a testomony to a constant programming slate that includes the most important moments on tv, together with the nation’s most talked about applications in Married at First Sight and The Block. Our sports activities broadcasts wield immense cultural influence as evidenced by this yr’s Ashes collection and thrilling NRL Grand Final. Our information and present affairs output is world-class, underscored by our exceptional achievements at this yr’s Walkley Awards. We are additionally proudly residence to the nation’s No. 1 BVOD participant, with 9Now boasting nearly half of the industrial share.”
Michael Stephenson, Nine’s Chief Sales Officer, mentioned: “The way forward for TV is Total TV – a mix of terrestrial, stay streaming and on-demand. We license, create and curate our content material schedule to maximise audiences throughout stay, stay streaming and on-demand. The progress of 9Now is crucial to advertisers and reflective of modifications in shopper behaviour.”
“The community’s continued dominance in the important thing demographics is underpinned by an unrivalled content material slate that started in January with the Australian Open and continued all year long with hit after hit – Married At First Sight, LegoMasters, Parental Guidance, The Summit, The Block, Love Island Australia, Travel Guides and The Hundred with 9News, A Current Affair and 60 Minutes, in addition to sporting blockbusters State of Origin, the NRL and NRLW, The Ashes, and the ICC World Cup.
“When Australians unite round content material, they flip to the 9Network, which is the house of the best score leisure program of the yr (The Block – Winner Announced), the No. 1 actuality collection (Married at First Sight), No. 1 new actuality collection (The Summit), No. 1 metro gentle leisure collection (Travel Guides), No. 1 each day present affairs program (A Current Affair) and the No. 1 weekly industrial free-to-air present affairs program (60 Minutes).”
10:
- Hits: Melbourne Cup, Have You Been Paying Attention?, Thank God You’re Here, Australian Survivor, Hunted, Gogglebox.
- Thank God You’re Here largest comedy launch in 4 years
- Have You Been Paying Attention, Gogglebox are #1, #2 8:30pm exhibits respectively
- Biggest new collection: Dessert Masters
- 10Play up 25% yr on yr
Daniel Monaghan, SVP Content and Programming, Paramount Australia, mentioned: “10’s power is in our premium leisure which engages youthful audiences. Whether that’s comedy, actuality, new ideas, fan favourites or present exhibits, we give youthful audiences leisure to flee the on a regular basis. And the outcomes show it with 10 having extra of the highest leisure applications in underneath 50s, 25 to 54s and 16 to 39s than our opponents.
“10 delivers the LOLs with comedy exhibits like Thank God You’re Here, Have You Been Paying Attention?, Gogglebox, The Cheap Seats and Taskmaster. We dish up superfans with MasterChef Australia and Australian Survivor. We take households to the jungle with I’m A Celebrity… Get Me Out Of Here! or allow them to settle into the sofa with Gogglebox.
“And we even have the youngest information and present affairs present on TV with The Project that may return in 2024 with Sarah Harris, Waleed Aly and Sam Taunton on the helm. Next yr, our information audiences will proceed to develop with Afternoon and Late-Night nationwide bulletins becoming a member of 10 News First and Midday. Our workforce of award-winning journalists and nationally established presenters, already attain over 6 million Australians each month so we’re excited to construct on our information and present affairs content material.
“And we will’t wait to ship extra new leisure in 2024 with Gladiators providing the proper different to sport this summer season, Deal or No Deal shaking up the early night line up, and Ready, Steady Cook heating up Friday nights.
“But 2023 isn’t over by any stretch so settle in and swoon over our new season of The Bachelors and watch all of the thrilling soccer motion with Isuzu UTE A-League and Liberty A-League matches in addition to extra Subway Socceroos World Cup qualifiers.”
Rod Prosser, Chief Sales Officer, Paramount Australia, mentioned: “We’ve seen robust success for 10 in 2023 with our multi-platform technique delivering outcomes.
“10 Play has had its largest yr ever, up 25% on 2022, and is Australia’s quickest rising BVOD with over 7 million members and rising. The launch of Live TV With Pluto TV on 10 Play with greater than 50 channels noticed each day FAST viewing develop by an unbelievable 237%. We’ve additionally seen youthful audiences interested in the mountain of content material on 10 Play FAST channels – 75% of FAST viewers are 18 to 54 years previous, in comparison with a lesser common of 62% for different industrial platforms.
“And we’re tapping into this digital viewers with market-leading digital advert merchandise similar to dynamic video capabilities delivering personalisation at scale, interactive and immersive advert experiences, and proof of efficiency options assembly the market’s have to ship results-driven campaigns.
“We’re providing the market unparalleled Total TV promoting alternatives as our premium, brand-safe content material throughout linear and BVOD continues to attach with youthful, extra engaged viewers than our opponents.
“In 2023, 10 delivered the most-watched leisure and comedy exhibits in youthful audiences, plus international sports activities performed on the native stage that linked with hard-to-reach audiences. Our broadcast of the Melbourne Cup Carnival reached 4.5 million viewers, Formula 1 Australian Grand Prix reached 3.6 million Australians and to this point, the A-League has reached an viewers of 5.4 million.
“But we’re not achieved but with 2023. We program premium content material 52 weeks of the yr, unlocking key industrial alternatives for advertisers over Christmas, New Year and Back to School. So, we’re going to proceed to ship outcomes for our valued shoppers, sponsors and companions over summer season and might’t look ahead to our refreshed line up in 2024 to kick off with Gladiators, able to shake up household co-viewing.”
* Source: Linear SYTD: 12/2/2023 – 27/11/2023 (excl. Easter). Prime time 1800-2359. Consolidated 7 + Overnight (21/11-27/11/2023).
