Prime Video immediately has secured a 4 12 months unique stay broadcast rights following a take care of the International Cricket Council.
The partnership will see Prime Video Australia solely stream all males’s and ladies’s occasions, together with the Men’s and Women’s Cricket World Cups, T20 World Cups, Champions Trophy, U19s and the World Test Championship Final. The deal contains streaming rights in Australia for 448 stay video games from 2024 to 2027.
The new partnership, which begins in January 2024, is included with Prime membership and doesn’t entail additional charges.
Head of Prime Video Australia and New Zealand, Hushidar Kharas mentioned: “Prime Video has labored to create a single vacation spot for audiences to seek out new motion pictures, stay sports activities, and their favourite TV exhibits. We are at all times searching for methods to ship extra worth to our clients and stay sports activities is persistently considered one of their prime requests. We are thrilled to have the ability to supply our clients the stay broadcast of the Cricket World Cup included of their Prime membership! The Cricket World Cup is without doubt one of the most seen sporting occasions on the earth; the not too long ago concluded version was watched by a whole lot of thousands and thousands of individuals! Over the subsequent 4 years, Prime members in Australia will be capable of watch their favorite cricket groups and gamers compete for the sport’s largest prize, on demand, on the system of their selection—solely on Prime Video.”
ICC Chief Executive, Geoff Allardice mentioned: “We are very excited to be coming into a brand new four-year partnership with Prime Video for ICC cricket rights in Australia. The not too long ago concluded Men’s Cricket World Cup has highlighted the curiosity and fervour for ICC Events throughout the globe, and particularly in Australia the place cricket followers have loved the current success of their males’s and ladies’s groups. We stay up for working with Prime Video Australia to supply an progressive protection of world class cricket to extra followers in Australia.”
