Ever since Elon Musk’s disastrous time because the proprietor of Twitter started, customers have been ready for the inevitable day when one thing necessary completely breaks and the entire web site simply dies. Sadly, it appears to be like like we’re not going to get to see that occur, as a result of Musk has apparently simply determined to kill off Twitter himself, together with what’s presumably some very useful and well-established branding. According to Musk, by way of Variety, he’ll quickly be altering the identify of Twitter to “X,” making every part black as an alternative of blue, and eliminating all of the chook stuff.
But why is he doing this? Well, it’s as a result of Musk had an thought for a web site twenty years in the past known as X.com, and he hasn’t had a single new thought since. The outdated X.com was a financial institution, one which Musk was the CEO of for a short while, along with his substitute—who will go unnamed—overseeing X.com’s transition into a much more profitable firm known as PayPal. (With the recognition of PayPal making much more cash rich than he already was.)
In 2017, Musk spent (in all probability) a ton of cash to purchase the X.com area from PayPal due to its “nice sentimental worth,” and now he’s grafting that identify onto Twitter so he can take credit score for “making” X.com into one thing since he couldn’t try this earlier than. And all it took was shopping for another person’s web site, destroying the stuff about it that labored or made sense, erasing all of its identifiable branding, and changing it with a dumb letter.
And he’s going to assume that’s cool and that it’s all a part of his nice plan, and a bunch of dummies are going to agree with him and demand that really it makes good sense for a corporation to burn down its present branding so it could all get replaced with a single letter (a letter that occurs to have already got a devoted use on the earth of know-how, because it’s the factor you click on or faucet while you need to shut or delete one thing, which is definitely an ideal illustration of Musk-era Twitter).
At this level, it’s unclear when this transformation will occur, and even if it’ll actually occur, however The A.V. Club has reached out to Twitter for affirmation or any sort of remark. For now, let’s simply hold calling it Twitter, as a result of X.com is a silly identify (stupider even than Twitter!) and since we don’t really feel like studying one other new batch of dumb social media verbs.
