After years of meandering messages and threats of bankruptcies, Atari SA seems to be to be lastly turning the nook with a renewed concentrate on retro.
If this wasn’t clear sufficient with the launch of the magnificent Atari 50 compilation in 2022 and the latest launch of the emulation-based Atari 2600+ (extra on that from our buddies over at Time Extension), its CEO Wade Rosen has reiterated the agency’s dedication to retro in an interview with GamesBusiness.biz.
Rosen states that Atari will not be trying to compete with the likes of Sony, Microsoft, or Nintendo, however relatively focuses on what it will probably do higher than anybody else: retro. Here’s precisely what Rosen needed to say:
“As a company once I got here on board, the query was, ‘What can we do higher than anybody else on the earth?’ And we’re not in a state to essentially compete with Microsoft or Sony or Nintendo, nor can we wish to. So once we seemed and requested what we might do higher than anybody, retro was the factor that jumped out to us, at the least at this stage in our historical past. So we simply determined to be as nice as we might at this very particular factor and that is what we have been centered on.”
This will little doubt convey a sure diploma of aid to passionate Atari followers involved concerning the firm’s relevance in 2023.
Rosen additionally goes into in depth element concerning Atari’s latest acquisitions, together with Digital Eclipse and Nightdive Studios. He states that the pair will not be mandated to create particular Atari-related merchandise, and should even work collectively on sure tasks:
“I feel each [Digital Eclipse and Nightdive] share the identical DNA with Atari of specializing in a distinct segment and making an attempt to be actually good at one thing relatively than making an attempt to be OK at a variety of various things. That made it straightforward. And the truth that area of interest was in the identical area we actually wish to be good at – these two are arguably two of the very best retro corporations on the earth – it made a variety of sense to convey these collectively.”
Needless to say, we’re actually curious to see what Atari comes out with within the coming months and years.
