A dominant 3-0 win by the U.S. Women’s National Team helped the Women’s World Cup get off to a robust begin for Fox Sports and Telemundo on Friday evening. Viewership of the USA-Vietnam match, which aired at 9 p.m. ET, got here in simply shy of the document set in 2019 by a comparable Group Stage match.
The Fox broadcast community introduced in 5.26 million viewers for its stay 9 p.m.-11 p.m. ET protection of the sport, held at Eden Park stadium in Auckland, New Zealand. Telemundo, which has Spanish-language rights within the U.S., averaged 1 million viewers for the sport throughout linear and digital platforms, together with Peacock.
The 2023 Women’s World Cup, hosted by Australia and New Zealand, is drawing heightened consideration within the U.S. as Team USA pursues a historic third consecutive victory. The event runs by way of Aug. 20.
For Fox Sports, viewership of the July 21 USA-Vietnam match got here in barely beneath a 2019 Group Stage assembly between USA and Chile, which nabbed 5.33 million. But the 2023 turnout was up greater than 99% from the event opener for USA in 2019, when the U.S. group performed Thailand (2.64 million viewers). The viewers for USA-Vietnam peaked for Fox Sports at 6.55 million from 10:45 p.m.-11 p.m. ET.
Interest within the sport allowed Fox Sports and Telemundo set live-streaming data for early event protection of the Women’s World Cup. Fox Sports reported an average-minute viewers of 155,831 on streaming whereas Telemundo pulled in an average-minute viewers of 152,000.
Across the U.S., USA-Vietnam on Fox drew its largest viewers in Kansas City (with a 5.0 family ranking/16 share) adopted by Washington, D.C. (4.3/15), Austin, Texas (3.7/13) and San Francisco (3.6/15).
(Pictured: Lindsey Horan of USA and Nguyen Thi Bich Thuy of Vietnam)
