Home » “Willy’s Chocolate Experience,’ Defined: What Went Fallacious?

“Willy’s Chocolate Experience,’ Defined: What Went Fallacious?

by Manilla Greg
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A Willy Wonka-inspired (positively not formally affiliated!) “immersive” exhibit hosted in a warehouse in Glasgow, Scotland final weekend went horribly mistaken, left kids in tears, and ended with cops known as in to quell a riot of offended dad and mom demanding a refund. By now it’s essential to’ve seen a number of the images floating round on-line, and also you’re dying for context.

We really feel that. The execution of this exhibit was so completely botched that, naturally, it has fascinated the web.

I’m unsure what’s extra intriguing, the poor set design and deserted warehouse setting, that girl who performed the world’s most depressed Oompa Loompa, the terrifying made-up villain who goes by the identify “The Unknown,” or the insane obviously-AI designed web site that marketed the occasion and created the world’s largest chasm between expectations and actuality. Forget the f*ckable Dune popcorn bucket, that is the feel-good story of 2024!

So what occurred precisely? We’re right here to make sense of all of the insanity.

The Event That Was Promised

So no judgment to the dad and mom who thought this occasion seemed like a good suggestion, however proper off the bat, the web site promoting Willy’s Chocolate Experience is stuffed with crimson flags. I used to be initially simply going to supply one screenshot, however truthfully, they’re all too good (and by “good” I imply unhealthy) to not embrace, so I invite you to embark on this temporary visible journey.

Willy’s Chocolate Experience guarantees a “chocolate fantasy like by no means earlier than” and a whimsical world the place “chocolate goals turn into actuality.” According to the web site, your journey will start in “an enchanted backyard, with large sweets, vibrant blooms, mysterious wanting sculptures and magical surprises.”


From there you’ll enter the Imagination Lab, full with “mind-expanding projections, optical marvels, and reveals that transport you right into a realm of creativity.”


And who might overlook the Twilight Tunnel? A “dimly lit passage adorned with charming projectors, enigmatic sounds, and shocking turns… It’s a heart-pounding expertise you’ve by no means skilled earlier than!”


But of us, that’s not all, Willy’s Chocolate Experience additionally guarantees to have “charming characters singing authentic catchy tunes.” There shall be “extraordinary props, outsized lollipops, and a paradise of candy treats.”

Sounds fairly cool proper? Only, none of that occurred. The precise Willy’s Chocolate Experience didn’t ship something that it promised. Like I stated earlier than, no judgment in direction of the dad and mom, however for those who spend greater than a second wanting on the images promoting the occasion, you’ll see that this factor is an absolute mess.

The promotional photos have that disturbing ultra-clean surrealism typical of AI imagery (full with an incapability to breed human palms), and it’s suffering from misspellings, bizarre distortions, and made-up phrases. I’m sorry however for those who’re a guardian and also you noticed even certainly one of these photos, and also you didn’t see something mistaken right here, you’re simply not paying consideration.



As you’ll be able to see, this picture options “catgacating – reside performances – carthy tuns, exarserdray lollipops, a pasadise of candy teats.”

It’s so nonsensical that studying it over and over is sufficient to drive you insane. I began to assume there was one thing mistaken with my mind the extra I regarded over these photos and tried to make sense of the phrases. But, let’s give the dad and mom the good thing about the doubt right here. We get it, dad and mom are drained, they’re simply in search of a option to entertain their children for just a few hours.

An immersive expertise themed after a beloved literary character — how unhealthy can it’s proper? Worse than anybody ever imagined.

The Event They Got

We don’t even know the place to start right here. Instead of an immersive expertise in a fantastical candy-themed wonderland, Willy’s Chocolate Experience delivered a sparsely adorned warehouse, a forged of employed actors who had been making an attempt their greatest to make one of the best out of a foul state of affairs, and a half a cup of lemonade and two jelly beans per visitor.

Ironically, there wasn’t any chocolate to be discovered.

According to NBC News, the exhibit, which was organized by the House of Illuminati, price about $44.40 per ticket and was shut down by the afternoon of the primary day of its two-day run after native police had been known as to the scene after a number of guests of the exhibit demanded refunds.

Two performers on the occasion advised NBC News they knew one thing was mistaken as quickly as they got the script which was filled with gibberish wording. The performers had been additionally given little time to rehearse and had been finally advised to simply improvise.

One performer, Michael Archibald, advised NBC News that when he arrived to rehearse on the Friday night time earlier than the occasion, the warehouse regarded much more barebones than the day of the occasion.

“I assumed, that is the place goals go to die… I already might really feel the embarrassment… I knew the script was AI-generated as nicely. I used to be like, ‘This isn’t regular human writing.’”

Another performer on the occasion, Paul Connell who was forged as Willy Wonka, posted an intensive multi-part TikTok breaking down the fiasco,

“The first crimson flag for me was after I was forged as Willy Wonka. Anyone who seems to be at me and thinks ‘Willy Wonka’ and never ‘Oompa Loompa’ is out of their thoughts.”

Speaking of Oompa Loompas, we will’t discuss Willy’s Chocolate Experience with out speaking about Kirsty Paterson, the lady forged to play an Oompa Loompa who’s undoubtedly the breakout character of this entire story. If you don’t know something about this occasion, you’ve at the least seen her picture floating across the web in the previous few days. She seems to be understandably raveled and exhausted, and her expression and look have birthed fan artwork tributes and made her an on the spot meme.

Speaking to Vulture in regards to the occasion and the now-viral picture of her sitting at a makeshift sweet lab, Paterson says,

“This has been rather a lot for me. I discover it humorous and I could make a humorous joke about it, however the flip aspect of that is that that is embarrassing for what I do, and I hope this doesn’t tarnish that… folks had been commenting on it and saying I look ugly or like a meth head. I discovered the unfavourable feedback actually arduous, however I do see the humorous aspect of it.”

It’s a bummer that Paterson will seemingly be tied to this occasion for the foreseeable future, particularly as a result of it’s not her fault this occasion didn’t prove the way in which it was alleged to. The excellent news is most of what we see now relating to Paterson’s portrayal is basically constructive. She’s sort of turn into the folks hero of this entire state of affairs.

“I’m laughing about it now, however I used to be so offended for the children and the dad and mom. I do know folks spent some huge cash coming right here.”

We commend Paterson for sticking it out and making an attempt to entertain the children throughout a very disastrous occasion, we will’t even think about the stress. Expect to see a complete lot of Paterson’s Oompa Loompa costumes come Halloween 2024.

On the brilliant aspect, it seems to be just like the state of affairs is being remedied. Financially, at the least. The horrifying photos will most likely keep on with these children eternally. In a press release posted to the House Of Illuminati Facebook web page — now deleted — House of Illuminati writes:

Today has been a really traumatic and irritating day for a lot of and for that we’re actually sorry. Unfortunately final minute we had been let down in lots of areas of our occasion and tried our greatest to proceed on and push by and now notice we most likely ought to have cancelled very first thing this morning as an alternative… we absolutely apologize for what has occurred and shall be giving full refunds to each person who bought tickets.

The occasion organizer, Billy Coull, additionally issued an apology, telling STV News. “I’m actually shocked that the occasion had fallen in need of the expectations of individuals on paper… My imaginative and prescient of the creative rendition of a widely known ebook didn’t come to fruition. For that, I’m completely actually and completely sorry.”

Meanwhile, Wonka himself is doing interviews, as the general public fascination has not died down.

House of Illuminati could not have been capable of seize the magic of Roald Dahl’s Charlie and the Chocolate Factory, however they actually captured the disturbing imagery of the 1971 film, Willy Wonka and the Chocolate Factory. Enjoy some extra images from the occasion beneath.

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