Upping Communication
Despite The Day Before’s Steam web page and several other of its YouTube movies having been taken down on account of the trademark dispute, Fntastic pledged to spice up its communication efforts following the assertion on disinformation.
Fans commenting on Twitter expressed to Fntastic their beliefs that problems with disinformation could not have occurred if the developer did not have lengthy durations of not sharing updates on the sport. As talked about, Fntastic kicked off The Day Before’s advertising marketing campaign by releasing 4 gameplay movies over 4 months, however did not launch one other for six months after which, outdoors of two minute-long clips, went quiet once more for greater than a yr.
“We haven’t got a advertising division in any respect. All our assets go to recreation improvement. But we’ll get higher at communication,” Fntastic replied to at least one consumer. “We’ll enhance communication and provides extra transparency,” it advised one other.
It adopted up on this promise on February 12, 2023, by sharing an replace (and subtly its opinion) on the trademark dispute. Fntastic offered what it known as three details.
“The so-called ‘proprietor’ of the rights to the title is the creator of the calendar app, which has nothing to do with the video games class,” it stated. “After we introduced the sport in 2021, he additionally needed to take over the title and filed for emblems forward of us,” and at last: “He ambiguously presents to contact him to debate one thing, however what?”
Fntastic completed: “We’ll combat. Power is within the fact.”
It then launched a improvement vlog on February 16 showcasing how The Day Before had progressed from the start of its improvement in 2019 to its present state, and promised that extra data on the sport, its mechanics, world hub, base constructing, character customisation, quests, participant interplay, and extra would arrive within the coming months.
