With its suite of 4 multichannels, Seven has the 2 top-performing multichannels: 7TWO is the #1 channel, and 7mate is #2.
Seven is the one community with two multichannels averaging over a 4% share this 12 months.
7TWO has broadened from beforehand looking for viewers 35+ to Total People whereas 7flix has shifted from All People to Women 18-49.
The first survey outcomes for 7Bravo, which launched in January, point out a 1.5% share which can have stolen some share from 7TWO, 7mate and 7flix.
Upcoming reveals embody Darradong Local Council, Aussie Truck Rehab, Vera, Shetland, McDonald & Dodds, Puppy School, First Dates UK, Below Deck Down Under S2 and loads of E! Live from the Red Carpet in awards season.
7mate:
Brand Identity: 7mate caters for all male viewers with a broad vary of reside sport, blockbuster motion pictures, new animations and a bunch of prime score factual applications from Australia and overseas.
Target Demographic: Men 16-54.
Format / Tech Playout: Did not reply.
2023 YTD Ratings Share / Demo Performance: 7mate is the quantity 2 channel for TTL PPL solely behind 7TWO
Averaging a 4.2% Commercial Share. Seven is the one community with two multi channels averaging over a 4% share this 12 months. 7mate dominates the standard onerous to achieve male goal demos. Dominating the M16-54 demo, averaging a 6.1% Commercial Share. 1 level forward of its nearest competitor. Number 1 in TTL Men, averaging a 5.6% Commercial Share. 0.9 factors forward of 2nd place
Key First Run Titles: Outback Farm, Heavy Tow Truckers Down Under, Gem Hunters Down Under, Adventure Gold Diggers, Darradong Local Council, Mt. Hutt Rescue, Family Guy, American Dad.
First-Run Australian Content: Heavy Tow Truckers Down Under, Outback Farm (pictured above), Gem Hunters Down Under, Adventure Gold Diggers, Darradong Local Council, Close Encounters Down Under.
Recent Success Stories: Outback Farm, Outback Truckers, Heavy Tow Truckers Down Under, Aussie Salvage Squad, Highway Patrol, The Force, Aussie Border Security, Air Crash Investigations, American Pickers, Pawn Stars, Storage Wars, blockbuster motion pictures.
Upcoming Key Titles: Darradong Local Council, Aussie Truck Rehab, Outback Crystal Hunters, Train Rescue Down Under, Outback Comedy Outlaw, Gem Hunters Down Under, Adventure Gold Diggers, Outback Opal Hunters, Railroad Australia, Watch Dogs, Roast Night, Counting Cars, Kings Of Pain, Swamp People: Serpent Invasion, Family Guy, American Dad, American Pickers, Pawn Stars, Storage Wars.
Upcoming Changes to Playout / New Channels: Did not reply.
7TWO
Brand Identity: 7TWO is the house for excellent British mysteries, in addition to providing an array of award-winning drama, basic comedies, common factual leisure, and much-loved life-style programming.
Target Demographic: Total People.
Format / Tech Playout: Did not reply.
2023 YTD Ratings Share / Demo Performance: 7TWO is the number one multi-channel in 2023. Leading TTL PPL with a 4.3% Commercial Share. The key to 7TWO’s power is ladies. The number one multi-channel for TTL Women, averaging a 5.1% Share. 1.4 factors forward of its nearest competitor.
Key First Run Titles: Miss Scarlet And The Duke, Murdoch Mysteries, McDonald & Dodds, Heathrow, Bargain Hunt, Escape To The Country, The Yorkshire Vet.
First-Run Australian Content: Gold Coast Ocean Rescue, Bondi Vet S12.
Recent Success Stories: Endeavour, Lewis, Doc Martin, (pictured above), Manhunt, Call The Midwife, The Coroner, Inspector Morse, Father Brown, Kavanagh QC, Inspector George Gently, Heartbeat, Vicar of Dibley, Mrs Browns Boys.
Upcoming Key Titles: Vera, Shetland, McDonald & Dodds, Karen Pirie, Grace, World’s Most Scenic Railway Journeys, Escape to the Country, I Escaped to the Country, The Yorkshire Vet, The Yorkshire Steam Railway, Hitler’s Holocaust Railways with Chris Tarrant, Hornby: A Model Empire, Slow Train Through Africa with Griff Rhys Jones, Great Rail Restorations.
Upcoming Changes to Playout / New Channels: Did not reply.
7Flix
Brand Identity: 7flix offers a well-rounded leisure expertise that caters to audiences of all ages. With various content material providing together with celebrated dramas, sitcoms, household motion pictures, and feminine skewing actuality reveals.
Target Demographic: Women 18-49.
Format / Tech Playout: Did not reply.
2023 YTD Ratings Share / Demo Performance: 7flix is averaging a 1.8% Commercial Share in 2023. The channel performs finest in its Women 18-49 goal demo. Averaging a 2.2% Share.
Key First Run Titles: Puppy School (pictured above).
First-Run Australian Content: Did not reply.
Recent Success Stories: Movies, Dogs Behaving Very Badly, Law & Order (Special Victims Unit & Criminal Intent), Ramsay, Say Yes To The Dress.
Upcoming Key Titles: Puppy School, First Dates UK, 10 Years Younger In 10 Days.
Upcoming Changes to Playout / New Channels: Did not reply.
7Bravo
Brand Identity: 7Bravo is the final word free-to-air vacation spot to look at the world’s most iconic unscripted TV franchises, leisure content material and true crime.
Target Demographic: Women 16-54.
2023 YTD Ratings Share / Demo Performance: 7bravo has averaged a 1.3% Commercial Share since launch. The channel overperforming in its W16-54 goal demo. Averaging a 1.5% Share. Audience continues to construct for 7bravo. September has been the strongest month for 7bravo to date. Averaging a 1.5% Share, rising 0.4 factors since launch.
Key First Run Titles: Below Deck Down Under, Real Housewives Ultimate Girls Trip, Below Deck Adventure, Real Housewives of Dubai, Real Housewives of Miami, Made in Chelsea, Real Girlfriends in Paris, Southern Hospitality, 911 Crisis Center, Exhumed, Accident Suicide or Murder, Tonight Show with Jimmy Fallon, Judge Jerry, The Kelly Clarkson Show, Cultured, E! Live from the Red Carpet: The 2023 Grammys, E! Live from the Red Carpet: Oscars 2023, E! Live from the Red Carpet : The 2023 Met Gala.
First-Run Australian Content: Below Deck Down Under (pictured above).
Recent Success Stories: Below Deck Down Under, Botched, Below Deck Adventure, Below Deck Mediterranean, Southern Hospitality, Real Housewives of Beverly Hills, Snapped, John Wayne Gacy: Devil in Disguise, Myth of the Zodiac Killer, Shark Tank.
Upcoming Key Titles: Below Deck Down Under S2, Below Deck Season 10, Botched S8, Real Housewives Ultimate Girls’ Trip S3, Real Housewives of Miami S5, Rainn Wilson and the Geography of Bliss, Luann and Sonja: Welcome to Crappie Lake, Vanderpump Rules S10, The Edge with Orlando Bloom, House of Villains, Made in Chelsea S25, Summer House: Martha’s Vineyard, Buried within the Backyard S5, Accident, Suicide or Murder S4, Celebrity Prank Wars, LA Fire & Rescue, Charmed to Death S1, Sleeping with Death S1, E! Live from the Red Carpet: The 2024 Golden Globe Awards, E! Live from the Red Carpet: The 2024 Grammy Awards, E! Live from the Red Carpet: The 2024 People’s Choice Awards, E! Live from the Red Carpet: Oscars 2024.
Upcoming Changes to Playout / New Channels: Did not reply.
