Hive3 launches to attach manufacturers with main AI creatives

By now, manufacturers and people know that they’ll discover freelance creatives to work on initiatives for them on platforms corresponding to Fiverr and even on main social media websites corresponding to Instagram, TikTook, and X (previously Twitter).

But generative AI has modified the sport. The know-how is fast-becoming a regular inventive device due to the likes of text-to-image mills corresponding to OpenAI’s DALL-E 3, Stable Diffusion, Midjourney, Ideogram, and text-to-video and image-to-video merchandise corresponding to Runway’s Gen2 and Pika Labs.

With all these new instruments already powering widely-viewed and groundbreaking inventive initiatives throughout the net, manufacturers could also be left unsure of who and the place to show to when on the lookout for a inventive who has a command over GenAI.

That’s the issue Forum3 is hoping to unravel. The two-year previous digital tech startup based mostly in Seattle, Washington, was co-founded by Adam Brotman, former Chief Digital Officer at Starbucks (and creator of the favored Starbucks Rewards cellular app) together with Andy Sack, a former innovation marketing consultant for Microsoft CEO Satya Nadella, who each function co-CEOs of the brand new enterprise.

Gamifying AI-created model property with money prizes

Forum’s new on-line platform Hive3 was unveiled in preview again in the summertime of 2023. It was constructed to primarily gamify the method of connecting manufacturers with skilled and dynamic AI creatives, providing totally different time-boxed challenges wherein creatives would compete to create the perfect property for a given model in trade for money prizes. Winners are chosen by Hive3’s group and/or a panel of judges.

Since that point, Hive3 has hosted 10 “community-driven challenges” for manufacturers. Today, the platform is launching to the general public and with it’s “Season One,” a collection of “roughly 30 back-to-back competitions,” for various manufacturers held weekly, based on the location. “To qualify for the playoffs, you simply want to position 1st, 2nd, or third in one among these.”

AI creatives who place 1st, 2nd, or third in every model problem will obtain some portion of a $5,000 pot, whereas playoff winners will obtain grand prizes between $10,000 and $50,000, based on the Hive 3 website.

While GenAI clearly reveals monumental potential and promise as a inventive device, some manufacturers could also be cautious of in search of it out given the unresolved authorized points surrounding the info used to coach the AI fashions that energy the tech, in addition to the truth that the U.S. Copyright Office has repeatedly dominated GenAI artworks can’t be copyrighted.

First problem for Crumbl Cookies developing on Nov. 3, 2023

The first problem is for the white-hot dessert model Crumbl Cookies, and it begins later this week, on Friday, Nov. 3, 2023, with a deadline of Tuesday, Nov. 7, 2023 and a $5,000 complete prize pool.

The precise task for the problem is sort of open-ended thus far, merely “Create an modern advert marketing campaign for a fast-growing cookie firm.”

“The new digital transformation playbook begins with manufacturers understanding methods to use AI, and the Forum3 crew is uniquely positioned to information manufacturers as they navigate this know-how, usually for the primary time,” stated Brotman in a press assertion. “We look ahead to partnering with forward-thinking manufacturers like Crumbl Cookies to generate new varieties of inventive output, activate a group of shoppers, and elevate model advertising utilizing AI.”

Already, the Hive3 group has employed a roster of influential AI artists and designers to supply tutorials and additional evangelize the platform, amongst them Heather Cooper, Tatiana Tsiguleva, Nicolas Neubert, and Ben Myhre.

“Platforms like Hive3 give creators the chance to make use of new expertise with generative AI know-how to provide full initiatives with totally different device stacks that mimic real-world actions with a aggressive spirit,” stated Cooper. “I’m excited to hitch Hive3 as a model ambassador, and I look ahead to serving to extra creators advance their expertise utilizing generative AI.”