Media watchdog the Australian Communications & Media Authority has discovered $238.63 million was spent on promoting on free-to-air TV (in metro and regional TV markets), metro radio and on-line.
ACMA commissioned Nielsen to survey all playing ads on radio, tv and on-line (together with social media) platforms between May 2022 and April 2023.
Over 1 million playing advertisements aired on free-to-air TV (metro and regional) and metro radio, with 50% (502,800 spots) from playing suppliers providing on-line playing companies (on-line playing suppliers).
51% (256,200 spots) of the entire playing advertisements on metro free-to-air TV have been advertisements by on-line playing suppliers.
58% (196,400 spots) of the entire playing advertisements on regional free-to-air TV have been by on-line playing suppliers.
Free-to-air TV is the market with the best advert spend. 68% was spent in free-to-air TV markets ($133m on metro and $29m on regional), 15% was spent on social media ($34.6m), 9% in metro radio markets ($22.4m) and eight% on different on-line platforms (web sites and apps) ($19.5m).
Gambling promoting spots on free-to-air TV peak within the evenings. 22% of playing advertisements proven on free-to-air TV have been aired between 7 and 10 pm. Between 9 and 10 pm noticed the very best variety of advertisements airing in each metro (41,300) and regional (35,800) TV markets.
In the 12 months between May 2022 and April 2023, over half one million (504,100) playing advertisements aired on metro TV:
51% have been advertisements by on-line playing suppliers (256,200 spots)
20% have been advertisements for lotteries (99,500 spots)
17% have been advertisements for lottos (84,000 spots).
Advertisements from suppliers of on-line playing companies elevated within the night and peaked within the 9 to 10 pm hour, with 24,000 spots airing within the 12-month interval.
The findings got here forward of the federal authorities ruling on advice to ban all playing promoting from on-line bookmakers inside three years.
