Esports and the Media: Challenges and Expectations in a Multi-Screen Society (Routledge Focus on Digital Media and Culture)

by Alita Grey October 17, 2023

written by Alita Grey October 17, 2023 0 comment

Esports and the Media: Challenges and Expectations in a Multi-Screen Society

Routledge Focus on Digital Media and Culture

The Rise of Esports

Esports, or competitive video gaming, has experienced phenomenal growth in recent years. With millions of viewers and multi-million dollar prize pools, esports has firmly established itself as a mainstream form of entertainment. As a result, media organizations and sponsors have taken notice, creating new opportunities and challenges for the industry.

New Challenges for Traditional Media

The rise of esports has posed several challenges for traditional media outlets. Traditional sports broadcasters, for example, have struggled to cover esports effectively due to the differences in format and audience demographics. Esports requires a different kind of commentary and analysis that traditional sports broadcasters are not always equipped to provide. Additionally, esports tournaments are often streamed on platforms like Twitch and YouTube, bypassing traditional media channels and allowing viewers to consume content on multiple screens simultaneously.

Expectations in a Multi-Screen Society

In a multi-screen society, where viewers consume content across various devices simultaneously, there are new expectations for esports coverage. Fans want different angles, camera views, and in-depth statistics to enhance their viewing experience. Media outlets need to adapt to these expectations by providing innovative ways of presenting the content. Interactive features, such as live player statistics and real-time analysis, have become increasingly important for engaging the esports audience.

The Role of Social Media

Social media plays a crucial role in the success of esports. Platforms like Twitter, Facebook, and Reddit provide a space for fans to discuss matches, share highlights, and interact with players and teams. These platforms also enable media organizations to connect with the audience in real-time, creating a more engaging experience. However, it also presents challenges such as dealing with toxic behavior and managing the overwhelming volume of content generated by fans during live events.

Monetizing Esports

Monetizing esports presents both opportunities and challenges for media organizations. While there are significant advertising and sponsorship opportunities, finding the right balance between commercialization and maintaining the integrity of the sport is critical. Media outlets need to strike a balance between providing valuable content for audiences and attracting lucrative partnerships without alienating fans.

Conclusion

In conclusion, esports has emerged as a major force in the entertainment industry, presenting new challenges and opportunities for media organizations. Adapting to the expectations and habits of a multi-screen society, leveraging social media, and effectively monetizing content are vital for the success of esports in the media landscape. With continued innovation and collaboration, esports and the media can thrive together and further propel the growth of this exciting industry.

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