In May of final yr, EA introduced that it might not be partnering with FIFA for its annual soccer titles, with the long-running FIFA sequence now being rebranded to EA Sports FC. While there have been considerations that the disassociation from the FIFA title would result in decrease gross sales, this doesn’t appear to be the case – with EA Sport FC 24 surpassing final yr’s title by 25% to date.
As reported by the Financial Times, the rebranded EA Sports FC sequence seems to have had a powerful begin, with the 2024 version already surpassing final yr’s entry by 25% in the case of early entry gross sales (6.8 million copies).
It is value noting that this yr’s early entry interval is for much longer than earlier entries, with EA Sports FC 24 providing per week’s value of early entry compared to final yr’s FIFA 23 (which solely provided 3 days of early entry).
EA was reportedly paying round $150 million yearly for the FIFA license, and so to see the rebrand not solely save them over $100 million but additionally positively have an effect on gross sales is shocking certainly. It might be attention-grabbing to see whether or not this can be a one time factor, or if EA actually not wants the FIFA title with the intention to succeed and develop.
KitGuru says: What do you consider the rebrand? Does the FIFA title matter? Will extra sports activities video games observe go well with in dropping their license agreements? Let us know down under.
