Will the British Broadcaster’s AI Strategy Pay Off?
We need to positively affect how new know-how develops to help the provision of trusted public media and data. — Generative AI at BBC
In the world of tech, there’s a shiny new toy known as Generative AI you would possibly’ve heard about. Imagine a pc system that may prepare dinner up photographs, write tales, and even create music simply from a little bit nudge from a consumer. Sounds like an ideal digital butler, doesn’t it? The British Broadcasting Corporation (BBC) recognized for serving the information like a freshly ironed newspaper on a silver tray of radio waves and telly, is dipping its toes in these waters, they usually’ve acquired a plan.
Rhodri Talfan Davies, a giant cheese on the BBC, chatted lately about how they’re eyeing this new tech toy. The thought? To use it for jazzing up the way in which they do issues — from how they dig up and put collectively information tales, to serving to you discover the form of exhibits you’d love, quicker. But Davies isn’t simply starry-eyed about it. He’s additionally acquired his considering cap on concerning the messy stuff — like, how one can hold issues honest and sq. within the eyes of the legislation, and making certain the data reaching you is the true deal, not pretend information.
We consider Gen AI might present a major alternative for the BBC to deepen and amplify our mission, enabling us to ship extra worth to our audiences and to society. It additionally has the potential to assist our groups to work extra successfully and effectively throughout a broad vary of areas together with manufacturing workflows and our back-office. — Generative AI at BBC
So, what’s the sport plan? The BBC has chalked out three massive guarantees to maintain issues on the straight and slim. First off, they’ll at all times have the general public’s again — that’s you and me. Second, they’re not going to let robots steal the present from actual, dwell artistic of us. And lastly, they’ll hold issues clear and above board, particularly when utilizing this AI to whip up content material.
Now, they’re not simply daydreaming about it. They’ve acquired some tasks within the pipeline to see how this AI buddy might help them out in real-world stuff, like journalism and content material discovery. Their ships are loaded and…
