EA Sports and Nike introduced yesterday that, sooner or later within the “future”, video games like FIFA and Madden will characteristic integration with .Swoosh, which Nike describes as its “new digital group expertise”.
What does that even imply? It’s an NFT (non-fungible token) platform, a crypto-adjacent rip-off that blew up in 2021 then crashed arduous in 2022, a rise-and-fall that’s maybe finest illustrated with this graphic:
Despite this, and a wider public response to the idea that landed someplace between ambivalence and condemnation, there are nonetheless some firms keen to stay it out. Partly as a result of they’ve bought one eye on the longer term, and in addition perhaps as a result of they signed a bunch of contracts in 2021 and now should see them by means of.
This deal specifically is described as:
Nike Virtual Studios and EA SPORTS are in the present day saying a brand new partnership aimed toward enhancing and personalizing the digital sports activities expertise for followers everywhere in the world. This collaboration brings collectively two of the largest names in sport and leisure and can result in all new methods for members of .SWOOSH, Nike’s new digital group expertise, and EA SPORTS followers to specific their private fashion by means of play.
What’s funniest concerning the announcement, maybe, is that even Nike and EA are embarrassed by (or deliberately obfuscating, you decide!) the reality, which is why you gained’t discover point out of the time period NFT within the information, or perhaps a reference to Web3. Instead EA merely says the partnership will make “.SWOOSH digital creations accessible permitting members and gamers distinctive new alternatives for self-expression and creativity by means of sport and elegance.”
EA Sports video games provide that already, in fact, generally within the type of free unlocks, others that it’s important to pay for utilizing in-game (or real-world) foreign money.
