Viewing of on-line subscription platforms is up whereas Commercial Free to Air and Public Broadcasting is down, in response to a brand new survey.
The federal authorities has launched the outcomes of two concurrent surveys: the 2022 Media Content Consumption Survey, and a brand new Television Consumer Survey, which explores the attitudes, expectations and behaviours of Australians in direction of accessing display screen content material through TVs and related TV gadgets.
A complete of 5017 folks respondents aged 18+ (Parents / guardians /carers of youngsters aged 0 to fifteen years) accomplished surveys throughout September and October 2022.
Online subscription companies have been the main kind of platform for display screen content material in Australia in 2022 at 66% of respondents, sustaining the development seen in 2021.
Free video streaming companies adopted (58%), then industrial free-to-air TV (excluding on-demand TV) at 53%.
Publicly owned free-to-air was watched by 41%, whereas 34% watched publicly owned free-to-air on-demand TV. Almost half (49%) of respondents indicated they watched display screen content material on ‘different web sites or apps’.
On common, households pay for two.40 on-line subscription companies, nevertheless, on common households indicated they accessed 2.63 companies. The variety of households with entry to no less than one on-line subscription service stays secure in 2022 (81%) in comparison with 2021 (79%).
Also of be aware, in 2022 using ‘different web sites or apps (e.g., Facebook, Tik Tok, Instagram)’ has elevated considerably (watched previous 7 days), whereas pay-per-view has declined considerably.
In 2022, ‘different web sites or apps (e.g., Facebook, Tik Tok, Instagram)’ elevated considerably, whereas Pay-per-view has declined since 2021.
Which of the next did you watch within the final 7 days?
‘NET: Online’ contains: ‘Online subscription companies’, ‘Free video streaming companies’, ‘Other web sites or apps’, and ‘Sports particular web site or app’.
‘NET: Free-to-air’ contains: ‘Commercial free-to-air TV’, ‘Publicly owned free-to-air TV’, and ‘Free-to-air catch-up TV’. (In 2022 ‘Free to air’ was cut up out by on-demand and reside TV).
In phrases of entry, the first on-line streaming subscription service respondents have entry to was Netflix (68%). In 2022, Disney+, Amazon Prime Video, Binge, Kayo and Paramount+ have all considerably elevated.
Just over half of respondents indicated that on-line subscription streaming companies have sufficient Australian content material (53%), whereas virtually one in 5 say it’s tough (15%) or very tough (2%) to search out Australian content material on streaming companies.
Which subscription streaming service does your family have entry to?
Average weekly viewing time:
Pay TV: 9.51 hours
Commercial free to air TV (excluding on demand): 9.08 hours
Online subscription companies: 8.16 hours
Both surveys will assist to tell the Government’s media reform agenda, together with consideration of the ultimate design for a prominence framework for related TV gadgets.
Results present that use of and engagement with tv is altering as new know-how enters the market:
- The function that Australians ranked as most vital to think about when shopping for a brand new TV was that it’s internet-enabled (29 per cent).
- However, entry to free-to-air TV stays an vital think about Australians’ alternative of TV mannequin or related machine – a majority mentioned that this was both considerably or crucial (68 per cent) in making this alternative.
- Access to free-to-air tv can be primarily by conventional means, with 59 per cent of Australians who watch any type of free-to-air TV utilizing a broadcast sign or antenna. However, entry through the web can be vital, with 53 per cent in complete utilizing on-demand TV apps.
Minister for Communications, Michelle Rowland mentioned, “The tendencies discovered within the Television Consumer Survey and Media Content Consumption Survey outcomes are vital and related to media coverage and the development of the Australian Government’s program of media reform.
“Evidence to tell the Government’s understanding of the media panorama is important as we develop and implement an bold long-term agenda for media reform.
“Results of the Television Consumer Survey present the continued significance of creating free-to-air companies out there and accessible to Australians. These outcomes will help the Government in contemplating how one can implement our dedication to legislate a prominence framework for related TV gadgets.”
