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Sega is buying ‘Angry Birds’ developer Rovio

by Manilla Greg
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Sega has introduced plans to amass Angry Birds developer Rovio for just below £625million.

In a press launch issued at the moment (April 17), father or mother organisation Sega Sammy confirmed that it could be buying Rovio by way of Sega’s European department.

The acquisition will see Sega buy “everything of Rovio’s excellent shares and choices” at a complete of £624,937million (€705million).

Rovio’s shareholders have “irrevocably” agreed to just accept the provide, and the deal is predicted to undergo in a matter of months.

Explaining the enterprise transfer, Sega stated that it’s “crucial” for the corporate to spend money on cell gaming, which is a fast-growing market.

It’s an space that Rovio has discovered success in — Angry Birds 2 and Angry Birds Dream Blast are ranked as among the top-grossing apps on the Google Play retailer. Outside of the Angry Birds franchise, Rovio has additionally created Darkfire Heroes, Small Town Murders and Sugar Blast.

Sonic
‘Sonic Frontiers’. Credit: Sega

Sega has defined that when it acquires Rovio, it is going to be used to assist convey extra of Sega’s current video games and franchises to cell platforms.

While Sega is finest identified for creating Sonic The Hedgehog, numerous acquisitions means the likes of Persona, Total War, Football Manager and Company Of Heroes all fall below the corporate’s umbrella.

“We are thrilled on the thought of utilizing our experience and instruments to convey much more pleasure to our gamers, enhancing and increasing Rovio’s and Sega’s vibrant IPs,” shared Rovio CEO Alexandre Pelletier-Normand.

Likewise, Sega Sammy Holdings CEO Haruki Satomi shared that it has been “Sega’s long-term aim to speed up its enlargement” in cell gaming, and stated there can be “vital synergies” between each firms’ characters and types going ahead.

The acquisition comes two months after Rovio shared it was delisting the unique Angry Birds recreation, because the studio claimed it was affected by its personal reputation.

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