Home » Hollyoaks Launches Progressive VR Expertise As Half Of A Girls’s Security Marketing campaign

Hollyoaks Launches Progressive VR Expertise As Half Of A Girls’s Security Marketing campaign

by Icecream
0 comment

Liverpool, UK – November 29, 2022 – The Lime Footage digital crew has launched an modern 360 digital actuality expertise within the metaverse to coincide with the highly effective Hollyoaks ‘Lengthy Stroll House Episode’.

It permits customers to expertise the sights and sounds of Hollyoaks character Maxine Minniver on her lone journey again from an evening out.

Within the interactive brief movie, set in Hollyoaks village and that includes a voiceover by Nikki Sanderson who performs Maxine in Hollyoaks, we hear her inner narrative as she navigates her means house after an evening out. 

The conceptual immersive expertise was written by the episode’s author Jayshree Patel.  It doesn’t characteristic an assault and Maxine will get house safely.

Customers of the VR expertise hear the sounds in numerous units as Maxine makes her method to her house from the nightclub The Loft.  

The interactions she experiences with individuals alongside the way in which spotlight the misogynistic and threatening experiences for a lot of girls that instill concern and a have to keep away from intimidating conditions for many individuals in on a regular basis life.  

Jayshree mentioned “The VR expertise is an thrilling transfer for Hollyoaks. It permits us to achieve a complete new viewers who’ll get to expertise life via Maxine’s eyes. We’re hoping that individuals will acknowledge a few of the thought processes that Maxine experiences and respect how a journey house could be stuffed with second-guessing.”

It was produced by Lime Digital working with ARK immersive to create an modern 360 view of Hollyoaks village as we’ve by no means seen it earlier than.

It may be discovered on platforms together with Meta Quest within the VR for Good part which harnesses the distinctive capabilities of VR to create human-centric tales that promote empathy and empowerment.  It additionally launched in Should-See Immersive Leisure and could be seen and not using a VR headset on Fb and YouTube.

This system additionally goals to focus on the disparities between women and men within the movie and TV trade. ‘The Lengthy Stroll House’ episode has been created by a completely feminine crew, together with the author, director, digicam operators, engineers, and crew. The movie additionally aspires to foster extra feminine expertise within the house.

Campaigner and content material creator Danielle Lucy was a supporting artiste within the VR movie. 

She mentioned: “Collaborating in The Lengthy Stroll House was essential to me, as I don’t assume this topic is spoken on sufficient or taken critically. 

“I wished to have the ability to share my very own experiences in addition to educate my followers, family and friends, on the hazards girls and ladies face every single day. 

“I believe as a result of Hollyoaks is such a revered present and the way they tackled this problem and the way it was filmed; it’s going to make individuals of all generations and genders, cease and hear.”

A spokesperson for Lime Digital mentioned; “Hollyoaks is famend for innovation and firsts, notably within the digital house so we had been vastly excited to make use of this new know-how to convey the Hollyoaks Village to life.  

“Nonetheless, what’s most enjoyable is the flexibility to make use of this know-how in essentially the most significant method to visually exhibit how girls really feel on their lengthy walks house up and down the nation. 

“We hope the expertise begins vital conversations for women and men and makes customers assume otherwise about their interactions with others.” 

Ark Immersive labored with Lime to drive the digital actuality filming course of, offering perception and expertise to raise this immersive expertise.

Matt Littler, the founding father of ARK Immersive, mentioned; “It is a distinctive partnership with Lime Footage, and units ARK Immersive aside as a brand new kind of manufacturing home, not solely creating high-quality factual content material but additionally unimaginable narrative-based items too.

“For ARK Immersive, this venture reveals there’s house for extra immersive content material within the movie and TV trade, as our techniques allow audiences to go deeper than ever earlier than.

The Hollyoaks ’The Lengthy Stroll House’ VR Immersive Expertise could be seen on the present’s official YouTube channel: https://youtu.be/P_IZD_BWf0I 

Extra particulars about ARK Immersive could be discovered on Twitter, Instagram and LinkedIn @ArkImmersive


Sean Earley is the Government Editor of AR/VR Journal & co-founder of RobotSpaceship Podcast Community. He’s the Director of New Biz Growth and Publishing at KEMWEB, a musician, producer & guide. He loves guitars, VR and low.

You may also like

Leave a Comment