Fall Out Boy have begun sending seashells to followers as a part of their new album teasing marketing campaign, together with to Deliver Me The Horizon’s Oli Sykes.
The band have not too long ago been ramping up their cryptic marketing campaign with newspaper adverts, postcards and claymation movies.
Of their newest stunt, the pop-punk group have delivered seashells to followers’ houses, with Sykes sharing a photograph of the one he obtained on his Instagram story. “Wtf what is that this & why is it at my home,” he requested within the caption.
The photograph confirmed a pink and white shell with “1 of 13” written in its center. It was accompanied by a letter written on headed paper that learn “A Homeboy’s Life” and bore the message: “Love from the in any other case.”
On the backside of the word, which was dated January 19, 2023, it listed the initials of the 4 Fall Out Boy members alongside the band identify.
The shells comply with an e-mail being despatched to followers originally of the 12 months that additionally had the title “A Homeboy’s Life”. “We spent the final 12 months jamming concepts in a tiny room [and] can’t wait to share them with you,” the band wrote within the e-mail.
“Thanks for at all times sticking round. Thanks for working the beat. Spoiler alert: we acquired greater than a gold watch coming for you subsequent 12 months.”
The seashells additionally tie right into a earlier teaser stunt, the place followers have been despatched postcards titled ‘Pink Seashell Seashore’. A message on the playing cards learn: “I noticed you in a vivid clear subject. Hurricane warmth in my head. The sort of ache you’re feeling to get good ultimately. Inscribed like stone and light by the rain: ‘Quit what you’re keen on hand over what you’re keen on earlier than it does you in…’”
A web site known as Sending My Love From Pink Seashell Seashore was additionally launched. When customers go to the location, they’re greeted with a pink seashell with the message “The solutions are all inside this”. When the shell is clicked on, it turns round to disclose a grimy baseball earlier than the display screen turns black and the location reads: “The seaside was by no means actual. None of it’s.”
In the meantime, guitarist Joe Trohman revealed again in September that Fall Out Boy had been engaged on some new “guitar-based” materials, which had apparently been placed on the again burner. “I don’t know what’s taking place with it,” he instructed Rolling Stone. “I feel it, sadly, went to the again burner. It could be good to make a file the place the guitar is a bit more upfront.
“We did begin that approach, as a guitar-based rock band, and it’d be cool to return to these roots. We’d should discover a method to do it that doesn’t sound like Fall Out Boy from 2005. It may be cool for any individual else to try this, but it surely wouldn’t be cool for us to do it.”